Making a .ccgame will only work if you give it to other developers with XNA Game Studio installed
Using a .exe will not work becuase you also need all the data files.
Copying the \bin\x86\release directory will work *IF* the destination machine has .Net, XNA and DirectX redists installed. Copying the XNA/DirectX files breaks the EULA agreement and you can't coy deploy the .Net framework at all.
Using publish or making your own installed is the only correct way to give your game to a friend who has nothing installed. See
http://forums.xna.com/forums/t/1988.aspx and
http://forums.xna.com/forums/t/1989.aspx for more information
Play Kissy Poo - a game for 4 year olds on Xbox and windows
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