I typed up an article a few weeks ago detailing what I've considered to be the more successful steps in marketing ezmuze+.
I am not an expert. A lot of this is very stock advice, but I think it could still use repeating. I also have no issue with expanding the list, so if you have any solid suggestions for sites to submit stuff to, please post them in this thread!
The full monty is here:
Get your Community Game out there
Here's a summary of the article:
1. Send videos to GameTrailers.com
2. Suggest your game to ByteJacker
3. Enter…The Gamerdrome
4. Challenge Destructoid to review your game
5. Suggest your game to XNA Roundup
6. Create a Giant Bomb page for your game
7. You have fans. Find them, talk to them and utilize them
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How about you; have you found a way to market your game that has had a positive outcome or at least a positive response from the outlet? Do share. :)