A few people asked to post the results of my media blitz, but I thought we could all show some of our press/interviews instead of just talking about myself. I'll start.

Angry Barry

Rachel Maddow's show on MSNBC had a quick blurb about it:
http://www.msnbc.msn.com/id/26315908/#31454937

Front page of Yahoo! entertainment has excerpts of an interview with me:
http://videogames.yahoo.com/events/plugged-in/presidential-satire-is-breakout-hit-on-xbox-live/1327385

Diehard Gamefan interview:
http://diehardgamefan.com/2009/06/19/interview-with-aaron-mccray-of-arrogancy-games/

IGN posted my trailer and front paged it:
http://media.xbox360.ign.com/media/143/14354175/vids_1.html

Gamespot blurb (podcast with my audio interview goes up on Tuesday as well):
http://www.gamespot.com/news/6211893.html?tag=latestheadlines;title;3

Those are probably the most interesting (and I'll be sure to update you guys when the podcast interview goes up, as we did a lot of promotion of Community Games in general, as well as some shoutouts to some other games). I got a lot of other stuff around the way as well, but these are the most notable, in my opinion.

I want to hear from the Doucettes, as I saw a few interviews from them around, and I know Clover hit a few places as well. So please, share your press, as it also helps us see where/who will pick a lot of our stuff up.

We post all our marketing successes on http://xona.com/dualityzf/ near the bottom, but here are the best ones:

Interviews:

2009-Jun-14: Xona Games Interview (Console Arcade)
2009-May-13: Interview with Matt Doucette About Duality ZF (GotGame)

Media Coverage:

2009-Jun-11: Preview: Duality ZF (Quagmire’s Kingdom)
2009-May-29: Duality ZF (SFX360)
2009-May-27: Duality ZF Gameplay Modes Trailer (GameTrailers.com; main page)
2009-May-15: Preview: Duality ZF (Xona Games) (IndieGames.com)

Some of the ones listed above are great in the sense the reviewer really understood what we are all about (Quagmire) and some of them are great for the traffic they sent (IndieGames.com).

We also paid to be in three XNA Roundup podcasts:

http://www.youtube.com/watch?v=pE8GitQDtlM
http://www.youtube.com/watch?v=WN7XHoCj2AU
http://www.youtube.com/watch?v=-9Bd0qWSjac

We have really only just begun our marketing.  We have shmup-specific marketing plans (http://www.youtube.com/watch?v=lPGNEjBH-r4) to hit our target audience directly.  I don't want any shmup fan who owns an Xbox 360 to not know about Duality ZF.  If we get a few big fans, there's no reasons why it won't be brought up in a lot of shmup xbox 360 chats for years to come...

I'm quite impressed with your marketing successes, arrogancy.  Job well done!  I hope your sales are going well.

I responded to this, but I think all the links flagged it as spam.  A moderator will have to authorize it before it will post.

Our hits (2,000 more than shown if counting vimeo hits) surpasses Clover's which is quite something as Clover has a lot big-name XBLA-type press.  Clover's marketing impressed me.  I'm not sure how Deejay does it.  (Nathan Fouts does an even better job, but we cannot compare ourselves to him yet!)   Anyway, it made me realize we are not getting covered on the big sites, that send a lot of hits all at once, but we are high in the search engines, that send a trickle of hits continually.  We receive more SEO hits than some of the better marketed games, which is why we surpassed Clover in trailer hits.  We are first page results for a lot of search in youtube and google:

(all first page results unless noted)

google searches:
xbox+shmup
xbox+shoot%27em+up
xbox+2d+shooter
xbox+arcade+shooter (page 2)
xbox+360+shmup (edit: just bumped to page 2)
xbox+360+shoot%27em+up
xbox+360+2d+shooter
dual+play

youtube searches:
xbox+shmup
xbox+shoot%27em+up
xbox+2d+shooter
xbox+arcade+shooter
xbox+360+shmup
xbox+360+shoot%27em+up
xbox+360+2d+shooter
xbox+360+arcade+shooter
dual+play
shmup (page 2)
shoot%27em+up+game (without "game" the "Shoot'Em Up" movie gets all the hits)
2d+shooter

EDIT:  It's hard to make sense of the above searches.  The point is, we are among the top results of all general searches for xbox games in our genre.  Imagine searching "xbox rpg" and your game results.

Anyone looking for shoot'em up Xbox games will almost surely stumble upon Duality ZF.  It is not huge, but continually.  I am hoping that we have small risidual sales for a year or so from our game, as it should remain one of the top shmup games on the Xbox until we can push out another game.  Maybe our concentration on a niche genre was a good move.  It's hard to say.  It makes little difference to us really as we chose the genre out of our passion for it, not to hit a niche market.

Gamespot podcast:

http://www.gamespot.com/pages/features/hotspot/index.php?id=1325

arrogancy:

Gamespot podcast:

http://www.gamespot.com/pages/features/hotspot/index.php?id=1325

Just listened to it.  Good interview.  Too bad it takes so long to get into it.  Loved that you plugged other games.  That was really cool.  We have also stumbled in "the developer being more skilled than the average player" syndrome.  It will be interesting to see how well Duality ZF does in peer review.  Can't wait to see the scores!  (I also responded more in this thread, but it needs moderator authorization again.  I think it's all the links in my posts flag it as spam.)

Indiegames seems to be relatively easy to get on, and tends to give you a nice amount of traffic and copied blog posts. There's some weird Japanese site that gives a TON of youtube views; I was linked there for a day and got like 6k out of nowhere; I wish I knew how to get featured on there.

Matthew Doucette:

I also responded more in this thread, but it needs moderator authorization again.  I think it's all the links in my posts flag it as spam.

Well when it's like 27 links to Google searches and YouTube you can't blame it. ;)

Indeed, you can't blame it!  Thanks!

Just listened to the HotSpot - thanks very much for the shout out Aaron! Your continuing support for our games is very much appreciated. Great to see your game doing so well also.

Cheers
Phil

The Indie Games Blog featured Bennu. :)

RicMoura:

The Indie Games Blog featured Bennu. :)

Bennu has my attention.

Bennu appeared on Co-op gaming site... This one was a result of the indie game blog feature, I didn't even e-mail them.

Here's a new preview for Grapple Buggy on the Adrenaline Vault.

Out of the blue the MTV Multiplayer blog decided to showcase Weapon of Choice.
http://multiplayerblog.mtv.com/2009/08/07/weapon-of-choice-xbox-live-indie-games-showcase/

And Brad Gallaway of Game Critics spot-lit several games along with WoC here:
http://www.gamecritics.com/brad-gallaway/the-xbox-360s-best-indie-games-part-one

Other game's profiled were: Mithra, Machiavelli's Ascent, CaveIn, Carneyvale, Solar, Trino, Streamline, and Miner Dig Deep. Congrats gang!

You also had some positive talk in the latest RebelFM Nathan, for WoC.  Sorry, I can't remember the timestamp, somewhere in the middle I think.

Groov got mentions on 3 episodes of Rebel FM, 3 episodes of Listen UP, was featured on an episode of 1UP Game Night, and got a great sidebar in the Edge magazine article on Community Games. I've been completely blown away by the critical reaction to the game, it's really been awesome.

Funkmasonry Industries:

Groov got mentions on 3 episodes of Rebel FM, 3 episodes of Listen UP, was featured on an episode of 1UP Game Night, and got a great sidebar in the Edge magazine article on Community Games. I've been completely blown away by the critical reaction to the game, it's really been awesome.

EDIT: Oh, and also last week's episode of Major Nelson's show! Thanks for representing, Kathleen.

Good stuff man.  I am curious as to whether any of this was solicited in any way, or if it came about just from being released.   Like were these in response to your press releases, a mix of both, etc?

CVO:

Good stuff man.  I am curious as to whether any of this was solicited in any way, or if it came about just from being released.   Like were these in response to your press releases, a mix of both, etc?

I recently did an interview for WoC in the print version of Famitsu, here's some pics:
http://mommysbest.blogspot.com/2009/09/otaku-is-forever.html
And Studio "Crosstown" Hunty set me straight in the comments on the current public impression of "otaku".

That Famitsu bit is hardcore Nathan :)  Seriously, you don't get much bigger than that in video games media.

We were recently covered in Develop magazine, issue #100 (Download PDF, Read online) on page 52, as a part of a Canadian Special which starts on page 35.  The other companies that were covered were Ubisoft (Montreal, Quebec City, Toronto, and Vancouver), Funcom, Trapdoor, Frima, Davis, Enzyme Labs, Autodesk, Audiokinetic, Bedlam Games, Huminah Huminah, and Silverback Games!  The last two are also from Nova Scotia!

Our blog entry:  http://xona.com/2009/11/09.html