We did a closed beta phase, in which we invited many friends (with an Xbox console and a Creators account) to participate. We did this like three month before the DBP deadline. Their feedback was really helpful, and we ended up including many of the features they were suggesting.
I recommend to plan user tests, or closed beta like these in an early stage. They're really helpful to improve the gameplay and the fun factor in your games.
Also, as stated before, the playtest platform can be really handy if you don't happen to have Xbox powered friend base.