You would probably be in violation of the XNA Game Studio license agreement if you attempted to re-distribute the content pipeline assemblies. You simply cannot do it. Instead, you'd have to point people to the public download, and tell them to install it (which, in turn, means they have to install Visual C# Express).
If you don't want to do that, you have to move to a mechanism that doesn't use the content pipeline.
Jon Watte, Direct3D MVP
Tweets, occasionallykW X-port 3ds Max .X exporter
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